What Should be Your Digital Marketing Resolutions for 2016
Embracing New Social Media Platforms and Saying ‘Good Bye’ to the Wrong Ones:It’s on top of my list of Digital Marketing resolutions for 2016 because I believe many of the business are already making a lot of mistakes by wasting time and money on social networks that don’t even matter to their customers and avoiding networks that could open the door to success for them. I’ve seen so many businesses being on networks just for the sake of being there. It’s not only increasing the monetary cost of managing these pages or profiles but also killing a lot of time. It’s time to say “good bye” to all the networks that you think don’t bring good leads to you. If your potential customers are not on a social network, eliminate it from your list. Hurry up! On the other hand, you may also be missing out on some platforms that are important for your industry. Embrace new social media platforms if your future and existing customers are already present there!
Cleaning up the Messes:
Spend a day or two in cleaning up all the messes made on your website, analytics and social media profiles. May it be a page that takes too long to load on your visitors’ browsers or a page location that leaves your visitors with nothing but a blank 404 page. Go through every corner of your website to look for a mess and when you find one, fix it right away! It’s not just your website, fix problems on your Google Analytics account, too. As seen in most cases, spam bots are very active when it comes to ruining your analytics. You can use filters to exclude traffic coming from referrer spam websites or use a plugin on your WordPress website that blocks bots, such as, Bot Block or Analytics SpamBlocker. Here’s a list of notorious spam bots:
List Of Spam Bots
That’s not all! You need to clean up your social media accounts too. Make sure that you remove all the unwanted and spammy posts and ban spammers from your list of followers. Also, make sure that your description text, images, post captions etc. are all in good shape.
Revising Tracking Data and Re-assigning Your Goals:
You need to set your goals for a year even before it starts. If you have set goals for 2015, it’s time to revise them for the New Year. Also, you may be tracking conversions using conversion pixel or retargeting your audience using Google AdWord’s remarketing pixel. Make sure that you make all the changes that are necessary to keep your tracking data up to date.Focusing on Mobile:
As Danyl Bosomworth stated in one of his articles published on Smart Insights, the number of mobile users accessing the internet has surpassed the number of desktop users in early 2014. We live in a world where your customers are not only using different devices to visit your website but also, the same customer is visiting your website using different devices. There you see how important responsive design can be for your buyer’s journey and the ultimate success of your business! If your website is not mobile friendly already, you’re losing a substantial number of customers, every day. Let your website go responsive, now! Desktop-only websites are slowly turning less useful. On top of that, search engines like Google penalize websites that are not mobile-friendly.Diving Into Analytics:
If you’re not already keeping your eyes on the traffic that visit your website and how they interact with it, you’re in darkness. Start using web analytics from the year ahead. Google Analytics is a handy tool for webmasters all over the world. If you are using WordPress, we have a tutorial for you on how to set up Google Analytics on your WordPress websites. Google Analytics sheds light on the interaction between your website and its visitors. It shows you who visit your website, what they do while they are on your website when they visit your website, where did they come to your website from and much more. More importantly, analytics is important when it comes to measuring your content’s performance, your website’s SEO and your online advertising ROI (Return on Investment.) Google Analytics is free to use. It offers powerful custom reports. It also helps you in tracking your digital marketing campaigns. There’s no time to waste! Start using analytics from the coming year.A/B Split Testing:
When it comes to online advertising, A/B split testing is way too important for maximizing your ROI. It’s a strategy in marketing in which two versions (A and B) are tested against each other. Your key goal is to identify changes that increase the chance of what you desire to happen, happening. For example, you can use two versions of landing pages to see which one performs better. Once you gain insight into the comparison, you can eliminate the low-performing one and increase your advertising budget on the high-performing one. Same goes for your email marketing campaigns. A/B split testing is useful in cases of Facebook advertising, Google AdWord campaigns, Email marketing etc.Creating Contents That Matter to Your Customers:
Have you heard the saying ‘Content is king?’ In today’s world of business, content is at the heart of your marketing. Right content, when created for the right audience at the right time, can both bring new prospects for the business and demonstrate the business’s expertise in the relevant industry. Start a blog for your business, if you don’t have one already! A blog is the best way to attracting your potential customers or clients to you, instead of trying to approach them. Effective content marketing is all about creating high-quality content that matters to your customers, may it be a blog post educating them about the product or service they need, or a video showing how to use your product, or may be an infographic that your customers find useful at the stage of the buying process they’re at. Educate your customers, provide meaningful information to them, help them make their purchase decisions, create value to your potential buyers. That’s how you kickstart content marketing. You need to promote your content all across the web to make sure that it reach the right people at the right time. This continuous process of value creation will step by step move your potential customer closer to your business. If you don’t have an efficient content strategy, get your content marketing efforts started from the new year.I’ve stated only a few vital Digital Marketing resolutions for 2016. Let me know in the comment section if you have more to add to the list. I’d like to know about your Digital Marketing resolutions for 2016.
Written by , personal technology columnist and founder of sistunes. You can follow him on facebook or subscribe for the daily email newsletter for your daily dose of sistunes and video tutorials.
In Digital Marketing, Online Marketing
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