NewsTube Blogger Template

NewsTube Blogger Template : ( Download ) | ( Demo )

Fabulicious Blogger Template

Fabulicious Blogger Template - Download free blogger template by Gooyaabitemplates, they also has premium template of this version but this is only free version that you can use for personal use. Gooyaabitemplates always makes the best template for blogspot user. Blogger who use this platform must love templates from Gooyaabitemplates.

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Ivero Blogger Template

Ivero Blogger Template - Download free blogger template by Gooyaabitemplates, they also has premium template of this version but this is only free version that you can use for personal use. Gooyaabitemplates always makes the best template for blogspot user. Blogger who use this platform must love templates from Gooyaabitemplates.

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Patricia Wordpress Theme

Patricia is an ultra-clean blog theme that has been published by Better-Studio authority. Patricia gives you the ability to let people actually read your content, instead of focusing on all the other stuff that’s going on their screen. With Patricia, you won’t be distracted. Patricia responsive wordpress theme free download link available now.

Patricia wordpress theme free download

Patricia is skillfully built to perform & display beautifully on any screen, any resolution, any size with unique options for menus and widgets to move responsive to new level.

Fully responsive
Patricia is fully responsive and will look perfect regardless of whether you’re using a huge desktop or a small phone. Desktops, iPads, iPhones, Android phones, doesn’t matter. Patricia will look great.

Feature Rich
Patricia comes with a lot of options that enables you to change any section of your site without need to change the codes! Also Patricia comes with panels like Translation Panel that you can use it to translate it in you language or Font Manager Panel that you can upload you custom fonts and use them.

Short Features List
Real Responsive Design with a lot advanced options for widgets and menu items to hide/show them in specific devices.

Retina Ready
Customize Size Width in px or %
3 Beautiful Featured Slider ( slider 1 demo, slider 2 demo and slider 3 demo ) also Revolution slider will be added in next versions for free!
6 Different Blog Layout ( Including full width version of each layout)
Classic Blog Layout.
Grid Layout.
Modern Layout.
Complex 1 Layout: 1st Blog then Grid. demo
Complex 2 Layout: 1st Blog then 2 Grid and again Blog.
Complex 3 Layout: 1st Blog then modern layout.
Footer Instagram Feed ( Flickr and Dribbble feeds also is in our list to next version for free )

All WordPress Post Formats
Standard Posts
Video Posts
Gallery Posts
Audio Posts
Aside Posts
Image Posts
Quote Posts
Status Posts
Chat Posts
Link Posts

2 Different Header Style
12 Custom Widgets
Custom About Us Widget
Custom Instagram Widget (With 3 Style)
Custom Dribbble Widget (With 3 Style)
Custom Flickr Widget (With 3 Style)
Custom Google+ Badget Widget
Custom Facebook Like Box Widget
Custom Feedburner Newsletter Subscribe Widget
Custom Recent Posts Widget (With 6 Style)
Custom Social Widget (With 4 Style)
Custom Video/Audio Embed Widget
Custom Social Counter Widget (22 Site Supported!)
Custom Social Banner Widget (18 Site Supported!)
Global Options For All Widgets, even WP default widgets or others!: screenshot
Options to Show/Hide Each Widget in different devices like phone or tablet.
Custom Icon For Each Widget
Custom Link For Widgets Titles
Advanced and Simple Theme Options Panel. screenshot
Hide/Show Most Elements
Sticky and Smart Sticky Navigation

3 Page Layout Template
Full Width Page
2 Column, Right Sidebar Layout.
2 Column, Left Sidebar Layout.

Advanced Menu Options:
6 Mega Menu Style: 1,2,3 and 4 column links, Horizontal links and featured posts mega menu
14 Sub menu/Mega menu appear effect + Random effect + none effect options
Menu Icons Option for each icon
Submenu/Mega menu background image and style options
Responsive options to select show/hide each menu element in different devices
Light & Dark Navigation
Light & Dark Footer
Widgetized Footer demo

Social Icons in Header & Footer
Multilingual Support: WPML, qTranslate, Xili Language, WPGlobe and Polylang supported! .
Translation Panel with pre-translated options ( Currently English and Persian ). screenshot

100% RTL Support.
1 Click Demo Content Importer.
Builtin panel to rebuild all thumbnails.

Font Manager Panel:
You can upload your custom fonts and select them for specific locations. there is no limitation for number of fonts.

Advanced SEO Optimized:
Rich snippets for breadcrumbs ,reviews and others are built-in. Further SEO enhancements available using Yoast SEO plugin.

Full Rick Snippet Support
Advanced Category and Tag Options: Category/Tag custom logo, highlight color, listing, layout…
GUI Shortcode Generator: all the commonly used shortcodes available via a visual interface.
Advanced Ads Support: Inscribe comes width our Better Ads Manager plugin that ads advanced Ads feature to your site with support of Google Adsense ( Responsive also ) and AdBlocker detectors.
Life Time Free Updates.
Support Multiple page post.

Clean Code.
Works with WP 4.0+
WordPress Multi-Site (WPMU) Tested and Approved
WordPress 3.0 drop-down support.
Extensive Documentation also added on patricia for the better understanding.

Demo | Download

Click Here to Download Patricia Wordpress Blog Theme

password is www.sisourav.com

HeradinoMag Blogger Template

HeradinoMag Blogger Template - HeradinoMag is a Responsive, SEO friendly, minimal and beautiful, 2 columns blogger template with 4 columns footer widgets area. HeradinoMag Blogger Template has auto post summaries, related posts, social profile buttons, Feedburner email subscribe box, scroll to top button, animated search box, Google fonts and more.

This Blogger template is free for both personal and commercial use. However, you are required to keep the footer links intact, which provides due credit to its designers and authors. So do not remove the footer credits without permission of NBT.

Demo | Download

ColorMag – Free WordPress Magazine Theme

Free wordpress theme download link available here,

| Demo | Free Download | Documentation | View Pro |

ColorMag is a free wordpress magazine style wordpress theme. We release this theme for those who want to create an beautiful professional & powerful magazine website. ColorMag can be your best choice for your magazine/blog website. We have added powerful theme option,so you can change everything according to your requirements. No encrypted code we put in colormag. Lots of amazing features you will find in this template. You are also able to download html version of this theme for different CMS development. ColorMag is perfect for blogs, newspapers, magazines, personal blogs etc. Thank You!

ColorMag Features

• Retina ready & Responsive design
• Bootstrap 3.2 based
• Font Awesome
• Google Fonts
• Contact page with contact form 7
• Powerful theme option
• Shortcodes (view details in the demo page)
• Breadcrumbs
• Numeric pagenation
• Custom Css (No need to create child theme)
• Custom logo uploader
• enable/disable breadcrumbs
• Add placement
• Scroll to Top
• Lazy loading
• Css3 Animations
• Dropdown menu
• & lots more.

ChangeLog – Current Version 1.1

V1.1 – 404 page added, theme options panel updated for 404 page.

V1.0 – Initial Release

• We are here to provide our users only best quality & amazing wordpress themes + html5 responsive templates. If you think we are working well then feel free to share us. If you need any help about this theme, comment below…

Online Advertising Formulas You Should Know

There are too many online advertising formulas that you need to know in order to be successful as an expert in the field of digital marketing. But let’s assume that you are not aiming to be an internet marketing guru. You’ll still need to memorize some of the most important online advertising formulas as long as you are directly involved with the digital media. No matter who you are – an entrepreneur, an aspiring digital marketing learner, an in-house social media manager, or may be a newbie online advertiser, you need to know at least the basic online advertising formulas in order to be successful in this field. To better manage your online marketing campaigns and to measure its success, keep these formulas handy.

10 Important Online Advertising Formulas

CTR – Click through Rate
If you’ve already run an online advertising campaign, there’s a good chance that you are familiar with the term “Click through Rate” or CTA. CTA is the ratio of clicks an ad receives to the number of times it was viewed by its audience. It is calculated by dividing the number of clicks by the number of views of a particular ad and multiplying the result with 100. CTR is usually used to measure the success of an online advert, such as a Facebook ad.

CTR = (Number of clicks / Number of views) X 100

So, what CTR is good? It is often said that 2% is good. But it depends on various factors, such as the type of content or product is being advertised, or the size of the market, or even the type of the audience that the ad was shown to. For one campaign 2% may be good enough, but for another, 2% may be a bit too low. Always remember that the higher the CTR can be, the better it is for the campaign’s overall performance.

Example: In a campaign, your ad was shown 2000 times to the audience and received 50 clicks to the landing page. The CTR is (50 / 2000) X 100 = 2.5% which seems to be not bad. But the higher it can be the more successful the campaign can be considered as.

CPM – Cost per Mille

CPM is the technical abbreviation of Cost per Mille. Mille is a Latin word for thousand. So, naturally CPM is also called the “Cost per Thousand Impression.” CPM is one of the most popular models of online advertising just like CPC and CPA. It’s mostly used for the creation of brand awareness. Many companies seeking brand awareness and exposure for a newly established brand are seen to be using this model. In terms of digital advertising, an impression takes place whenever an ad is shown to its audience regardless of whether the ad receives a click or not. Regardless of the number of clicks an ad gets, CPM simply considers the cost for every thousand times the ad was viewed by the people. CPM is calculated by dividing the cost to an advertiser by the number of impressions and multiplying the result with 1000.

CPM = (Cost to an Advertiser / Impression ) X 1000

Example: Suppose, an ad received 3500 impression. The advertiser decided to spend US$30.00 for the campaign. The cost for a thousand impression would be (30 / 3500) X 1000 = US$ 8.57 which means that the advertiser agreed to pay US$ 8.57 for every thousand views.

CPC – Cost per Click

Similar to CPM, CPC (Cost per Click) is another widely used model in online advertising. Upon choosing this model, the advertiser has to pay for each click instead of impression, meaning that no matter how many times an ad is viewed by its audience, the advertiser will have to pay only when it is clicked. The model is effective when the campaign’s goal is to get as many clicks as possible. For example, if you run a Google AdWord campaign for one of your products on Google’s search network using CPC model, every time a certain keyword is searched on Google, the ad will be displayed. But you’ll have to pay only when somebody clicks on it. Quite like CPM, you can calculate your CPC by dividing the cost to you (the advertiser) by the number of clicks. Here’s the formula:

CPC = Cost to and Advertiser / Number of clicks

Similarly, you can find the cost to the advertiser if you have the number of clicks and the CPC set for it.

Cost to an Advertiser = CPC X Number of clicks

Example: Suppose, you’re running an ad campaign for one of the Ebooks that you sell online. You chose the CPC model. How much would you have to disburse for the campaign? Consider the number of clicks and the amount you’d like to spend for each click. If the number of clicks you received is 50 and the CPC is US$2, the total cost to you is US$ 100.00 That’s how it works.

CR – Conversion Rate

If your online marketing campaign’s goal is only to generate revenue, conversion is the most important metric that you need to consider. Conversion may have many different meanings. But in terms of marketing, it is a phrase used to describe a situation where a customer takes a specific action that had positive and profitable impact on your business. In online advertising, a conversion rate is the ratio of conversion created by an ad on a website to the number of clicks the ad generated.

CR = ( Number of Conversion / Number of Clicks ) X 100

Example: Let’s assume that ABC company sells shoes through an electronic shop. It ran an ad campaign on Facebook and an ad received 250 clicks. The advertising was happy seeing the CTR. But much to his surprise, the number of conversion on the website was only 1 meaning that only 1 product was sold throughout the time the ad was live. The conversion rate is (10 / 250) X 100 = 0.4% which seems to be pretty low.

CPA – Cost Per Action/Acquisition

We’ve talked about specific actions in the previous section. Just like CPM and CPC, there is another model in online advertising, which is called CPA or Cost per Action (also called the Cost per Acquisition.) In case of CPA, an advertiser will only pay when a conversion takes place regardless of the number of impression an ad receives or the number of clicks it generates. For revenue generating businesses, CPA is of much importance. It is computed by dividing the cost to an advertiser by the number of actions taken. Another way to calculate CPA is dividing the cost to an advertiser by the number of impressions, then dividing the result by the click through rate and finally dividing the result by the conversion rate.

CPA = Cost to an Advertiser / Number of Conversion

CPA = Cost to an Advertiser / (Number of impression X CTR X CR)

Example: Suppose XYZ Inc. sells laptops through its website. It ran an online ad campaign where one ad promoting a newly arrived model of laptop was viewed 3000 times by the target audience, the number of clicks it received, however, is 150 and there was 15 conversions.

Number of impression = 3000

Number of Clicks = 150

CTR = ( 150 / 3000 ) X 100 = 5% or 0.05

Number of Conversions/Actions/Acquision = 15

CR = ( 15 / 150) X 100 = 10% or 0.10

If the total cost to the advertiser is US$ 100

So, CPA = 100 / 15 = US$ 6.66

CPA = 100 / (3000 X 0.05 X 0.10) = US$ 6.66
CPL – Cost Per Lead

Like CPC, CPM and CPA, CPL is also popular among marketers when the goal of the campaign is to generate leads. CPL is very similar to CPA with the exception of the goal of the campaign. In fact CPL is one type of CPA as conversion of a visitor into a lead is one kind of action being taken on the website. So similarly, the formula for CPL is:

CPL = Cost to the Advertiser / Number of Leads generated from the ad

eCPM – Effective Cost Per Mille

eCPM is an ad performance metric that determines the revenue generated from a thousand impression of a specific ad, unlike the actual CPM which determines the cost to the advertiser for a thousand impression of the same ad. It is also called RPM or Revenue per Mille. eCPM is calculated by dividing the revenue earned from an ad by the number of impression and multiplying the result with 1000.

eCPM = ( Total Earning / Total number of Impression ) X 1000

Example: Suppose a company generated US$ 50 in revenue from an ad and the total number of impression the ad received was 10000, the eCPM is (50/10000)X1000 = US$ 5 which means that for every thousand impressions, the company earned US$ 5 in revenue.

eCPC – Effective Cost Per Click
eCPC is the same as eCPM except for the fact that it considers a click generated by an ad rather than a thousand impressions. The goal of eCPC is to determine the revenue earned from an ad for every single click it received.

eCPC = Total Earning / Total number of Clicks

eCPA – Effective Cost Per Action
eCPA is another important metric to determine the total revenue generated by an ad for each action taken on the website. It’s used to calculate how effect a CPA campaign is. eCPA is calculated by diviting the total revenue earned from an ad by the total number of actions taken on the website.

eCPA = Total Earning / Total number of actions

ROI – Return on Investment
ROI stands for Return on Investment and is a very common term used by marketers around the world. To understand the success of a campaign or a business as a whole, it is very important to know the monetary benefit (in our case, the revenue) earned against the money invested to acquire it. ROI is calculated by subtracting the total cost from the total revenue generated and dividing the result by the total cost.

ROI = (Total Revenue – Total Cost) / Total Cost
Example: Here is an example of ROI. Suppose a eCommerce store has generated US$ 2000 from an online advertising campaign and disbursed US$ 500 on the campaign. The return on investment is (2000-500)/500 = US$ 3 which is 300% of the cost when converted into percentage. 300% return on investment is pretty high but it is also true that achieving a high ROI is not easy. We can state that for every dollar spent on the campaign, the business generated US$ 3.

Conclusion:
It looks like mathematics will never leave us alone and will haunt us until the day we get old! When it comes to digital marketing, the statement is even more true. Formulas create meaning out of numbers. So stop running from your fear of numbers and learn these online advertising formulas to be more successful in the relevant sector.